A predictable flow of qualified consultations for your CDL defense practice.

SwitchGear Studios builds and runs client acquisition systems for CDL defense firms: the ads, landing pages, intake scripts, and follow-up that turn strangers into consultations that show up. High-stakes matters for commercial drivers, where a license or livelihood is at risk. Performance-priced, so you pay for consults, not promises.

Request a Free Discovery Call Explore the Six Levers

The problem

Marketplaces and referrals decide your caseload. You don't.

Most small firms rent their demand. Leads come from marketplaces that set the take rate, from referral relationships that slow down without warning, from a website that was built once and never measured. When the phone goes quiet, there's no lever to pull.

And the leads that do come in leak. A form fill that waits a day for a callback books somewhere else. A consultation with no reminder sequence doesn't show. Nobody tracks which channel produced the cases that actually signed, so the marketing budget follows hunches.

Each of those leaks has a number. Almost no firm has measured them.

Unit of Sale

What is the fundamental thing being sold? Many organizations have never explicitly named theirs, and some have multiple units across different revenue streams without realizing it.

Price Per Unit

What does each unit sell for? The most intuitive lever, and the one owners adjust least often. Small price changes on high-volume units produce outsized impact.

Quantity Per Transaction

How many units move in a single transaction? Bundling, upselling, and packaging increase this number without acquiring a single new customer.

Cycle Frequency

Over what rhythm does the revenue engine turn? This is the hardest lever to see clearly, but it reveals underutilized periods where capacity exists and revenue doesn't.

Volume Per Cycle

How many transactions occur per cycle? The lever most organizations reach for first, and typically the most expensive to move. The framework asks: have you exhausted the other five first?

Revenue Streams

How many distinct combinations of the other five levers does the organization run? Adding a stream is often the highest-impact move available, especially for organizations maxed out on their primary one.

Each lever is a multiplier. A 10% improvement in any single lever produces a 10% increase in total revenue. Improve two levers by 10% each and the compounding effect yields 21%.

See which levers matter most for your organization

Free Discovery Call

Twenty minutes. A short set of diagnostic questions tells us which constraint your firm is under: demand (you need more qualified consults) or capacity (more demand would break your intake). You get that read either way, whether or not we work together.

Path A: The Client Acquisition System

For demand-constrained firms. We build and run traffic, landing pages, scheduling, intake scripts, and follow-up across phone, SMS, email, and WhatsApp, then report the one number that matters: qualified consultations that showed.

Path B: The Capacity & Intake Tune-Up

For capacity-constrained firms, this comes first. Four to six weeks to unjam intake, clarify roles, and install the minimum systems marketing needs to work instead of making the chaos more expensive. Then you're ready for Path A.

Straightforward pricing

Client Acquisition Systems start at $2,500 setup plus performance-based fees per qualified consult. No monthly minimum performance fee. No long-term contract.
The guarantee: if we haven't delivered 10 qualified, showed consults in your first 60 days after going live, you don't pay our per-consult fee on additional consults until we hit 10 total. It assumes statewide coverage, a minimum ad budget, and our intake standards; we walk through all three on the call.
Capacity & Intake Tune-Ups: most firms invest between $3,000 and $5,000 depending on size.
Scale & Systems, for established clients ready to grow further: from $7,500.

Every engagement starts with the free discovery call.

Request a Free Discovery Call

The firm that needs more consults

You defend commercial drivers in high-stakes matters: CDL violations, serious traffic in commercial vehicles, and related cases where a license or livelihood is at risk. Solo to about 15 attorneys, you're the decision-maker. The work is good; the flow of it isn't. Demand depends on referrals and plan panels you don't control, and slow months arrive without explanation. You want consultations produced on purpose, by a system you own.

The firm that would break if demand doubled

The phone already rings. But intake lives in one person's head, follow-up is manual, no-shows are routine, and plenty of inquiries never get a same-day response. More marketing would just make the chaos more expensive. The Tune-Up exists for exactly this firm: fix the funnel first, then fill it.

About

A business strategist who builds.

I started my career in banking and corporate strategy. An MBA taught me the language of executives and P&L owners. But a pull toward building things moved me from the business side to the technical side: through analytics at AAA, business intelligence at Uber, process automation at a healthcare platform, and applied R&D at a satellite imagery company.

SwitchGear Studios is the convergence of those two tracks. I sit across from a managing partner and talk revenue strategy, then build the automation that delivers it.

Most marketing vendors hand you leads and leave. Most operations consultants hand you a slide deck and leave. The system works because both jobs are done by the same person: the campaigns that produce consultations, and the intake that keeps them from leaking.

Anthony Sifontes, Founder

The first step is a conversation.

A discovery call is a 20-minute conversation to work out which constraint your firm is under and whether the system fits. No pitch. No pressure. An honest read, including "you don't need me yet."