Micro-Tool
Price Increase Impact Calculator
See how a price increase affects both your top-line revenue and bottom-line profit, even if you lose some clients along the way.
"If I raise prices 10% and lose 10% of my clients, doesn't that just cancel out?"
Not quite. The math is more favorable than most people expect, especially once you look past revenue to profit. This calculator shows you both.
Your scenario
How much are you considering raising your prices?
What percentage of clients do you expect to lose?
Your approximate profit margin before the price change.
Optional. See the impact in dollars, not just percentages.
Annual revenue per client, on average.
Your results
Revenue
Profit
Revenue dipped 1.0% — but profit jumped 21.5%. The price increase more than offsets the lost clients on the bottom line. Most conversations about pricing stop at revenue. The real story is in the profit.
| Before | After | Change | |
|---|---|---|---|
| Clients | 50 | 45 | −5 |
| Revenue per client | $5,000 | $5,500 | +$500 |
| Total revenue | $250,000 | $247,500 | −$2,500 |
| Cost per client | $3,500 | $3,500 | — |
| Total profit | $75,000 | $91,125 | +$16,125 |
| Profit margin | 30.0% | 36.8% | +6.8% |
Pricing is one of the Six Levers of Revenue. Want to see which levers have the most impact on your business?
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