Micro-Tool
Six Levers Revenue Calculator
Enter your revenue variables and see what each lever is worth. Most business owners look at revenue as one number, but it's actually six.
Most business owners look at revenue as one number. It isn't. It's the product of six variables: price, quantity per transaction, volume per cycle, cycle frequency, and the number of distinct revenue streams, plus whatever you're selling in the first place. Change any one and the total moves. Enter yours below and see which lever is worth the most.
Fill in your first stream above to see your modeled annual revenue and what each lever is worth.
Modeled Annual Revenue
Notice: on a single stream, any 10% lift on a single lever is worth the same dollars. The difference is feasibility: raising price is usually cheaper than doubling volume. This is why the diagnostic asks which lever to pull, not how hard to pull it.